RanksTel-The local Telco Brand Leader

By  Mahbub Manik 

 

 

 

RanksTel, the telecom brand is born in Bangladesh, grows up locally and visions to be an international one.
Govt. has been welcoming multinationals since nineties. Global telecoms giants like Telenor, Orascom, TM, Warid etc invested in the country and doing business successfully.

But jingoistic people always hope that some local brands must stay strong in the market. Rankstel is here to do that dream job. More than 450 local graduates’ directly and more than ten thousands people indirectly work with RanksTel.

RanksTel brand

RanksTel brand has already created a strong position in the market and emerges as the largest Public Switched Telephone Network (PSTN) service provider in the country.

RanksTel is the brand name of Ranks Telecom Limited, with a tagline 'connects us'.

The brand endorses the slogan "Keep country's money in country" (Desher taka deshe rakhun). RanksTel uses popular CDMA technology.

RANGS to RanksTel

Ranks Telecom Limited is a member of country's one of the largest business organizations RANGS Group. RanksTel is one of the largest private sector investments in the country with an accumulated investment of BDT 200 cores. Ranks Telecom Limited launched its Wireless Phone Services under the brand name of RanksTel on April 14, 2005 and had first introduced the post -paid service on April 14, 2005 and later introduced pre-paid service on 01 October 2005. Value added service RanksTel established the 24/7 Call Center, introduced value-added services such as SMS, Call Conferencing, Call Waiting, Fax, Internet, Voice Mail service and many other products and service. From the very beginning RanksTel placed emphasis on providing good after-sales services.

Services

It presently offers pre paid and post paid services. There are some packages like Agami, Kotha, Gati, Corporate Wireless Phone, SME Business Proceed etc.

Masrur Nawaz Waiz, Head of Operation, RanksTel informs,"RanksTel enjoyed 125% growth in this year that proves the potentiality of this sector. Mobile phone is a mobility solution and there are some services like PABX, WPABX, VPN, Data, Bandwidth, E-1,Corporate SMS, Call Center Outsourcing etc cannot be provided by mobile phone".

The main issue is telecom service; PSTN is a detail telecom service solution, added Masrur.

RanksTel -the market leader

The total number of PSTN phone subscribers has reached 1294.281 thousand at the end of July 2008 in our country. The PSTN phone subscriber base of all operators goes respectively (in thousand): BTCL 872.409, Ranks Telecom Ltd. 148.468, Telebarta Ltd. 56.424 , Jalalabad Telecom Ltd. 3.948, Onetel Communication Ltd. 38.017, National Telecom Ltd. 35.905, Peoples Telecom Ltd. 44.931 , Westec Ltd. 17.000 Dhaka Telephone Co. Ltd. 54.029 , Sheba Phone Ltd. (ISL) 9.571, S. A. Telecom System Ltd. 13.553, Banglaphone Ltd. 0.026. T and T rebranded as BTCL is the oldest public telecom service provider in our country. RanksTel is a private PSTN telco service provider and number one in private telco industry.

Future Rankstel

Rankstel looks to connect individuals and businesses through providing excellence services. It wants to be the prime land phone provider in Bangladesh. The company is aimed to bring the phenomenon of the telecommunication technology at the doorstep of the people at a very competitive price, which is long desired by all the sectors and thus would contribute in the total national development of the country. "We want to reach 3 lack customer base at the end of 2008 and 5 lack customer base at the end of 2009" goals Masrur Nawaz waiz.

"We want to adopt all new technologies. We want to work intensively on PCO and Internet service in future. We will cover whole country quickly as possible and we will go for new ways to reach our vision", says Masrur.

- The piece was published at Weekly Economic Times in 2008